Dun & Bradstreet with IBM WatsonData-driven insights through our integration with IBM Watson

Dun & Bradstreet Data with Watson

Know your client
Understand your relationships
Gain insights & competitive advantages

Dun & Bradstreet with IBM Watson

IBM Watson applies cognitive technology to enhance understanding of business accounts – creating holistic company profiles. It does this by collecting, filtering and analyzing structured and unstructured information. It then uses the results to provide relevant insights. IBM Watson uses a single platform through a web application or dedicated hosted environment.  Dun & Bradstreet data is integrated with IBM Watson to provide seamless access to these data driven insights.

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Know Your Client

Dun & Bradstreet data within IBM Watson empowers users to search and locate business contacts, companies and industries to improve sales and marketing targeting.  Explore customer and prospect company financials, revenue, employee counts, and deepen your understanding of their business and how you can optimize your ROI.  Identify account profiles that match your best customers to help your business grow faster and make your sales teams more productive. 

Understand Your Procurement Relationships

Detailed company profiles, internal contract information, supplier revenue, and supplier contact information help improve your supplier management. You can also identify alternative suppliers to mitigate risk, improve time to market, and lower costs. Improve diversity in your supply chain with our diversity index, all within IBM Watson.

Gain Insights and Competitive Advantages

Detailed industry and competitive information, as well as corporate family linkages help improve your productivity by identifying the right entities to engage, and provide line of sight to critical timely information, including news feeds.  Business contact data, and social profiles help deepen your knowledge across functions, such as mergers & acquisition, supplier and financial management, and sales territory optimization – even helping to identify the next best action for your team to complete.  

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