D&B Data Across the Adobe Marketing Cloud
Match Anonymous Visitors to Actual Business Entities
Dun & Bradstreet natively embedding its formidable business data into Adobe’s Dynamic Tag Management (DTM) platform. This integration is manifest within Adobe Analytics – as a powerful dashboard – which provides invaluable segmentation data, relative to unknown visitors. With it, Adobe clients have a seamless way to turn the anonymous into the known and start the customer journey on the right path. Even better, it’s all completed without clients having to engage internal IT departments for customized work requests within their instance of an Adobe Marketing Cloud module.
Create and Deliver Customized and Relevant Marketing Campaigns
Customer Success Stories: Audience Segments and D&B Web Visitor ID
We continued the customer journey into one of the next logical modules, Adobe Experience Manager. Now, armed with granular knowledge of digital asset / website visitor information, it’s possible to deliver a custom and personalized message to a specific visitor… leading to much higher conversion rates, a far better digital experience for clients’ visitors and increased ROI relative to a clients’ digital investments.
In a recent panel discussion at Adobe Summit, we explored How the Data Economy is Driving Digital Marketing, and how partnerships like Dun & Bradstreet and Adobe make it possible.
Learn how a Fortune 100 Financial Services company augments 1st party data with extensive, accurate B2B information from Dun & Bradstreet through Adobe Marketing Cloud in this Customer Success Story.
Then, read about how Adobe has partnered with Dun & Bradstreet to help companies drive improved targeting in their B2B digital marketing campaigns with deterministic fact-based data in this Partner Story.