DUNSRight Quality Process

Highest quality data. Continuously updated. Always at your fingertips.

Our ability to turn an enormous stream of data into high quality business information is what sets us apart from our competitors.

We define data quality along 4 dimensions through our patented DUNSRight process to collect, match, identify, relate and enrich the data from a multitude of sources daily so that our customers have quality information on which to improve their business performance.

The foundation of DUNSRight is data governance which includes thousands separate automated checks, plus many manual ones, to ensure that data in the Dun & Bradstreet Data Cloud meets our standards. Once the DUNSRight process is complete, any given entity has a Live Business Identity which is kept current through our continual monitoring of business activity.


We strive to obtain as complete a set of records as available for the universe of interest (e.g. all the businesses in Germany, all the pharmaceutical manufactures in Southeast Asia, small business in U.S.)


We look at individual data elements such as total sales, number of employees, SIC code, etc. that make up a business record to asses how complete a record is for use


Given the constant pace of business change, we asses how we are keeping up with the rate of change for various data elements (e.g. how quickly an executive change is updated)


We strive to deliver data that meets the needs of customers intended use cases & those that require precision (e.g. an exact sales figure vs. model and range.)

How do we update business records in our Data Cloud and ensure they are accurate?

There are five drivers in our DUNSRight process that work in tandem to yield high quality business information. This includes thousands of separate automated checks, plus many manual ones, to ensure that data meets our standards.


Global Data Collection brings together data curated from tens of thousands of sources.


Incoming data elements are verified and matched with their correct entity through our identity Resolution process


The unique D‑U‑N‑S Number is assigned creating 'corporate fingerprint' for each entity


We identify linkage (i.e., relationships) and connections between entities to create corporate hierarchies (aka 'family trees')


Data is enriched with ratings and scores using our predictive and prescriptive indicators


The output of this extensive process? High quality business information, presented as our Live Business Identity, and delivered through powerful Dun & Bradstreet solutions or directly from the Dun & Bradstreet Data Cloud to embed in your own applications.

The Power of the Dun & Bradstreet Data Cloud

Today, the Dun & Bradstreet Data Cloud offers the world’s most comprehensive business data and analytically derived insights covering companies of all sizes and virtually every industry. From the Data Cloud, we derive Live Business Identity, a continuously updated view of business entities in the Data Cloud. Live Business Identity attributes include risk-related scores, trade-related activity (such as payment data), company contacts, supply chain information, and other analytically derived insights. With Live Business Identity, you can be confident you have up-to-date Information on which to improve business performance and ultimately transform your business for the digital age.

Data Cloud Sources

We use a variety of sources and collection methods to ensure the Dun & Bradstreet Data Cloud retains the depth and breadth needed in today’s global, cross-industry environment. Sources range from public registry data to millions of websites. Below are details on our sources that set us apart.

Proprietary Sources

We have derived actionable attributes from millions of transactional variables that, taken as-is, are complex, unstable, unstructured, and extremely challenging to access and integrate into your decision-making models. We test these derived attributes – which include inquiry data, purchase/spend data, and commercial property data – for predictive value associated with payment performance, viability, size, and other businesses outcomes.

Data Exchange

We search relentlessly to find the best data partners to not only complement Dun & Bradstreet's extensive Data Cloud, but who also meet the high-quality standards that customers expect. We combine the partner data into a single branded, dynamic platform and re-index those records with our unique Dun & Bradstreet D‑U‑N‑S® Numbers. When you access the Data Exchange platform, you dive into an extensive variety of industry vertical datasets through a single source.

Worldwide Network

The Dun & Bradstreet Worldwide Network is an unrivalled alliance of leading business information providers across the globe. This unique, local presence in key markets around the world is the only way to enable a complete, timely, and accurate collection of sensitive trading information. Through the Network, you gain access to worldwide business information and also benefit from local expertise and knowledge.

Global Trade Exchange Program

Dun & Bradstreet’s Global Trade Exchange Program is the world’s largest commercial trade data network of data participants providing accounts receivable (A/R) updates – both favorable and unfavorable payment experiences. Thousands of companies around the world contribute more than 1.5 billion trade updates annually, providing an understanding of payment patterns that will help you know what to expect from potential customers and vendors.