Live Business Identity

Comprehensive and Continually Updated View of Business Entities
Comprehensive Entity Insight
Live Business Identity helps ensure you have the most accurate and up-to-date view of organizations. The starting point of Live Business Identity is the Dun & Bradstreet D‑U‑N‑S® Number, a proprietary, unique nine-digit identifier for businesses that allows us to track a business and its related data and connections throughout the full life cycle of that business.
duns number

Wide Range of Insights

Like personal identities, which are much more than a fingerprint, Live Business Identity goes beyond D‑U‑N‑S to bring in additional valuable elements, such the identification of connections between entities. Live Business Identity also provides many use-case-specific data elements about a company, including:
  • Device identifiers and IP addresses for targeted digital marketing
  • Industry profiles for intelligent sales prospecting
  • Contact information for direct customer connection
  • Extensive payment history for better predictability
  • Entity ownership insights to know who ultimately benefits from a company’s performance.
Predictive and prescriptive analytics and scores round out the insights Live Business Identity delivers.