The Benefits of Live Business Identity
Just as personal identities can change over time, Live Business Identity is continuously updated with our verified inputs – including through AI and machine learning – making updates in the most relevant manner.
Just think about the inherent change in business today. Companies start and – unfortunately – fail. Executives change, and companies merge or are acquired. Keeping track of and verifying this constant change takes diligence. We undertake this responsibility so you don’t have to.
When a change in business activity is detected from any source – including web bots, crawlers, and even mobile crowdsourcing – that change is first verified. Then, Live Business Identity is updated as appropriate. Changes can be made on any aspect of Live Business Identity, from firmographics to predictive indicators. In fact, almost 375 million data elements are updated daily through our D‑U‑N‑SRight™ process, a patented methodology that involves collecting, organizing, and enriching data to enable the discovery of new opportunities. Changes impact the Dun & Bradstreet Data Cloud and, in turn, Live Business Identity.