Live Business Identity

Comprehensive and Continually Updated View of Business Entities
Comprehensive Entity Insight
Live Business Identity helps ensure you have the most accurate and up-to-date view of organizations. The starting point of Live Business Identity is the Dun & Bradstreet D‑U‑N‑S® Number, a proprietary, unique nine-digit identifier for businesses that allows us to track a business and its related data and connections throughout the full life cycle of that business.
duns number

Wide Range of Insights

Like personal identities, which are much more than a fingerprint, Live Business Identity goes beyond D‑U‑N‑S to bring in additional valuable elements, such the identification of connections between entities. Live Business Identity also provides many use-case-specific data elements about a company, including:
  • Device identifiers and IP addresses for targeted digital marketing
  • Industry profiles for intelligent sales prospecting
  • Contact information for direct customer connection
  • Extensive payment history for better predictability
  • Entity ownership insights to know who ultimately benefits from a company’s performance.
Predictive and prescriptive analytics and scores round out the insights Live Business Identity delivers.

Contact Data You Can Trust

Dun & Bradstreet contact data goes beyond the basics of phone numbers and email addresses. We help you understand the context of a contact with a more complete picture, not just of the contact, but of the associated business, the people, buying groups, locations, and corporate hierarchies. It’s the picture that a savvy sales team needs in today’s digital world.

The Benefits of Live Business Identity

Just as personal identities can change over time, Live Business Identity is continuously updated with our verified inputs – including through AI and machine learning – making updates in the most relevant manner.

Just think about the inherent change in business today. Companies start and – unfortunately – fail. Executives change, and companies merge or are acquired. Keeping track of and verifying this constant change takes diligence. We undertake this responsibility so you don’t have to.

When a change in business activity is detected from any source – including web bots, crawlers, and even mobile crowdsourcing – that change is first verified. Then, Live Business Identity is updated as appropriate. Changes can be made on any aspect of Live Business Identity, from firmographics to predictive indicators. In fact, almost 375 million data elements are updated daily through our D‑U‑N‑SRight process, a patented methodology that involves collecting, organizing, and enriching data to enable the discovery of new opportunities. Changes impact the Dun & Bradstreet Data Cloud and, in turn, Live Business Identity.

Create 360-degree view
of every business touch-point for better decision-making and consistent interactions

Improve performance
through revenue acceleration, cost reduction, better management of risk, and digital transformation

Automate processes
for better efficiency

Identify both opportunities and risks
through deeper understanding of customer, supplier, and partner relationships with others (hierarchies, beneficial ownership)