Profitable Prospecting

Underwriting & Actuarial – improve operational efficiency

Profile customer segments providing the best return with the least risk…

With ever-decreasing premium values and increasing price lead threats to your customer base, understanding which new customers you should target - and which existing customers you should retain - is vital to maintaining a healthy loss ratio. Can you see which businesses are more likely to cause a loss in the coming months and years? What business has a lower chance of causing a loss to you? Do you have all the data you need to answer these questions accurately, every time?

D&B’s Solution

D&B can combine our data with your own to help you understand the characteristics of your best customers and pinpoint other similar businesses. By applying scores and predictive indicators (see Analyse loss history to assist in underwriting process) we add to the insight you need to identify the best businesses prospects. By revealing those customers you should really strive to keep, you can price more aggressively. For less profitable customers, you will know when premiums can be less competitive.

And you can trust the outcomes, D&B’s data is updated daily - so you can always have the latest view of your business.