Corporate Linkage

Underwriting & Actuarial – improve operational efficiency

Access global company hierarchies

Understanding and maintaining local or global corporate structures can be difficult and time consuming; however it’s essential if you want to efficiently understand exposure to a global organisation or to cross sell effectively. From relatively small structures of two or three entities to the world’s largest organisations there is often little consistency in the naming or ownership, so linking data within your own databases can be a manual (and error prone) process.

Without this focus you risk failing to understand corporate relationships correctly - and missing great cross and up-sell opportunities across your lines of insurance.

D&B’s Solution

D&B linkage is the relationship between different companies or specific sites within a corporate family. D&B builds more corporate families than any other data provider worldwide - globally 1.9 million Families with 8.4 million members. Across the UK, D&B family linkage identifies the connections amongst more than 125,000 families with 780,000 members. Linkage occurs when one business location has financial & legal responsibility for another business location. There are two types of linkage relationships:

• Subsidiary to parent linkage, through majority share ownership, linking entire global organisations together
• Branch to headquarter linkage

Combining D&B linkage data with your own current insured data shows you exactly where the relationships exist within your data set. When new submissions come through the D&B Corporate linkage, they work in conjunction with the D-U-N-S Number to prevent inter-company competition so the enquiries are directed to the relevant teams.

Where data resides over multiple databases, D&B’s Corporate linkage can help you pull together reporting on a local or global level. It can also help you identify where else you could market different products.