Revenue growth

Sales & Marketing: Leveraging data performance

Identify profitable new business…

With market understanding and defined customer segments and profiles comes the need to grow the new business pipeline. Not all prospects are the same, the optimum profile will offer profitability, tenure, acceptable risk and the opportunity to grow revenues over a sustained period.

The methodology of selection needs to be consistent and robust using established 3rd party reference sources to understand the full profiles of optimum customers and find more of the same.

D&B’s Solution

The D&B approach combines the best of your transactional insured data with the D&B business universe. This provides a robust platform on which to perform profiling, identify where your traditional strengths and successes are and to use statistical modelling to find and prioritise what D&B term “best fit” prospects. D&B would undertake managed bespoke projects or provide sophisticated “self-service” web tools to enable this process and deliver new prospects.