Prospect Generation

Drive profitable prospect generation…

Once you have identified what makes a good customer, how do you go about acquiring and tracking them? You need access to data, tools and resources to build value adding models that will generate the essential information on new prospects. Accurate identification and prioritisation of prospects drives improved conversion rates, reduced cost of sale and an enhanced carrier relationships.

D&B’s Solution

D&B’s data and solutions can be used to help you find businesses you are not currently dealing with that fit your ideal customer profile. The D-U-N-S Number suppresses your current customers effectively. Meanwhile the characteristics of the ‘right’ businesses are used to build your customer profiles.

Your own value based data such as Premium or Loss can be used in modelling the customer base. Once the characteristics of specific customer groups are understood they can be applied to the entire local or global business universe to drive actionable priorities.

D&B can download all the information to your own systems or offer online access to our database if storage is an issue.