Drive Profitability

Sales & Marketing: Leveraging data performance

Define your profitable market segments and penetration…

With ever decreasing premium values, and increasing price led threats to your customer base, understanding your strengths, weaknesses and areas of opportunity by customer segment is vital. Scarce and conflicting resource means that business strategy must be built on clear customer groups where risk and return can be optimised.

Even with a well-populated and maintained insured database, information gaps could mean that your customer understanding of profiles and opportunities are limited.

D&B’s Solution

By combining D&B’s data with your own, we can add new dimensions to your current book or customer database. At the most basic level, key data elements such as SIC codes, employee counts and address information can help you to verify your customer data set. Better still, our top class data management skills and resources give you hosted or integrated solutions that will bring a greater understanding of your current customer profiles and the overall scale and segments of the market for setting direction and strategy.

By combining values such as premium data or loss information (see Underwriting solutions – Analyse loss history to assist underwriting) D&B’s data can be used to identify those businesses that will be the most profitable to you.