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Data Rationalisation

A best practice for a solid information base

D&B’s Data Rationalisation Service, one of our Customer Information Management Solutions, consolidates the customer and supplier information in your legacy systems to create consistent, integrated and enhanced master files.

Data rationalisation ensures that all your divisions, departments and functions are working from a common base of quality business information. It integrates customer and supplier information across your business units, so you can measure the total scope of your relationship with any individual company or group of companies. And it makes it possible to identify and leverage additional opportunities with customers and suppliers that are members of the same corporate family.

The steps in the Data Rationalisation process

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Customer Information Management Solutions

Complete and accurate customer information is the key to maximising the revenue and profit potential of your customer and prospect database

Data Integration Toolkit

The easiest way to incorporate D&B business intelligence directly into your information systems and business processes

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