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D&B Market Insight

Profile and find your ideal customers

Market Insight gives marketers the powerful knowledge that sophisticated statistical models generate—without the need for a statistician.

An innovative Web-based application, Market Insight delivers a comprehensive, detailed view of your marketing database, allowing you to profile your best customers, build Grade A prospect lists, and make smarter marketing decision.

With Market Insight you can:

Understand your customers by their current value frequency, churn, and lifetime value
Gain more insight by overlaying the in-depth data D&B holds on those very same customers
Integrate data from third parties to give you the most comprehensive view possible of your customers
Identify prospects that are most like your best customers
Increase revenues from existing customers by targeting their entire corporate family
Prime your sales force to enter new markets with confidence

Market Insight downloads directly from D&B to your laptop or desktop, with simple access through standard Internet browser.

To find how the Market Insight team can help you get more from your data, call 0800 001234.

Decide with confidence today. For more information on D&B's Sales & Marketing Solutions, call 0800 001234 or email.